Daily Archives: September 27, 2020

Infographic: 3 Data Science Methods for SEO

At a time when data science is becoming more and more present in the habits of marketers and companies, our friends over at OnCrawl shows how data science can be a real game changer for SEO. The infographic below presents 3 ways to use data science to take your SEO strategy to the next level.

Without Uncovering Dark Data, You’re Not Uncovering Business Opportunities

In this special guest feature, Odhrán McConnel, Chief Technology Officer at Trint, points out that according to recent estimates, approximately 90 percent of a company’s data is dark, meaning it hasn’t been analyzed or leveraged to the benefit of the business. If you’re a business that uses any type of technology (which, in the year 2020, is likely almost everyone), you’re sitting on mounds of unstructured – and highly valuable – data.