Daily Archives: June 8, 2021

Before Jumping to Machine Learning, You Need a Solid Analytics Foundation

In this special guest feature, Michael Simms, Practice Director for Data & Analytics at Columbus Global Services, discusses four important elements of an effective data journey. Mapping a data journey provides awareness and understanding of where your organization is to ultimately get where you want to go, with enablement and adoption of the technology throughout. Without the clarity provided by a data journey, your organization won’t be positioned to successfully deploy the latest technology.



Why Predictive Analytics Is Crucial for Maximizing College Retention Efforts

In this contributed article, Bryan Bell, Chief Data Scientist at Aviso Retention, discusses how using data analytics and business intelligence programs to make smarter student enrollment choices helped colleges reduce their “summer melt” by about 1 percent last fall. These colleges also performed three times better than the national average in terms of their fall 2020 enrollment figures.



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