2022 and Vertical Industry Data — A Sleeping Giant Awakens

In this contributed article, Steven Schwartz, Chief Operating Officer (COO) of Narrative, believes this coming year will be the one that marketing a company’s data as a viable revenue-generating “product” will gain traction across a myriad of vertical industries. Businesses are looking for ways to expand their revenue lines, and data’s unique attributes make it attractive to sell, from a pure P&L perspective.