3 Reasons a Cloud Data Warehouse Is Critical To Customer Analysis

3 Reasons a Cloud Data Warehouse Is Critical To Customer Analysis

In this contributed article, Jeremy Levy, CEO and Co-Founder of Indicative, outlines where a cloud data warehouse (CDW) comes into play. A CDW acts as the single source of truth for a company’s data, allowing all teams within the business to analyze and act on the same information. Here’s why a CDW is essential to any foray into customer analysis.