Five reasons to master your product data

Accurate product details and descriptions shape buyer and user behavior. These details – product size, weights, descriptions, reviews, certifications, etc – make the products findable to address shopper needs and allow for comparison. The need extends across industries, including both traditional products one could buy in a store, and less tangible products and services, such as credit cards, loans or cell phone plans that one could find in the financial services or communications industries.