High Value, Low Contact: Emerging Retail Technology for a COVID-Influenced World

In this special guest feature, Melanie Nuce, Senior Vice President of Corporate Development at GS1 US, discusses extracting maximum consumer information from store traffic while also making the experience safe and contactless. Digitizing store experiences is becoming paramount–consumers want to make the most of fewer shopping trips while technologies like AI, IoT, and sensors are coming to the forefront to support innovative consumer engagement strategies.