The Need for Brands to Invest in Data Analytics

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The Need for Brands to Invest in Data Analytics

In this special guest feature, Thalya Hamilton, VP of Analytics & Data Science, Quotient, discusses how brands will need to strike the right balance by bringing data and analytics in-house—staffing the right talent and empowering them to lead the way forward—while also finding third-party experts to partner with to strengthen their understanding of that data. This dual approach is key if brands want to succeed in a digital-first world.