Why CRM and Data Warehouses Fail with Customer 360

This whitepaper, “Why CRM and Data Warehouses Fail with Customer 360,” from our friends over at Profisee explains why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the insurance industry, do not manage customer-related data well. The core elements of this type of data fall into a discipline called Master Data Management (MDM).