Why Predictive Analytics Is Crucial for Maximizing College Retention Efforts

Why Predictive Analytics Is Crucial for Maximizing College Retention Efforts

In this contributed article, Bryan Bell, Chief Data Scientist at Aviso Retention, discusses how using data analytics and business intelligence programs to make smarter student enrollment choices helped colleges reduce their “summer melt” by about 1 percent last fall. These colleges also performed three times better than the national average in terms of their fall 2020 enrollment figures.


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