Without Uncovering Dark Data, You’re Not Uncovering Business Opportunities

In this special guest feature, Odhrán McConnel, Chief Technology Officer at Trint, points out that according to recent estimates, approximately 90 percent of a company’s data is dark, meaning it hasn’t been analyzed or leveraged to the benefit of the business. If you’re a business that uses any type of technology (which, in the year 2020, is likely almost everyone), you’re sitting on mounds of unstructured – and highly valuable – data.