Why Even Marketers Should Understand the Value of Machine Learning

Why Even Marketers Should Understand the Value of Machine Learning

In this contributed article, Dr. Peter Day, Chief Technology Officer at Quantcast, discusses how leading marketers are making use of widely available machine learning and AI-powered solutions that can do the hard work of spotting signals in the noise. In doing so, they are elevating the quality of their decision making and driving better results.


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