Day: May 10, 2024

The transformative impact of artificial intelligence (AI) on industries worldwide is undeniable. From enhancing productivity and efficiency to revolutionizing customer experiences, AI has quickly become a cornerstone of modern business strategies. However, the unprecedented growth of AI technologies has brought …

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In the midst of ongoing debates about data privacy, digital advertising is undergoing a significant transformation. As the industry contends with the diminishing availability of pivotal signals like Mobile Ad IDs (MAIDs) and third-party browser cookies, the role of creative personalization has taken center stage. Creative is the …

Improvements in Contextual Intelligence and Generative AI will Help Creative Personalization Reach its Full Potential   Read more »