A Comprehensive Guide to Evaluating Customer Data Platforms (CDPs)

This white paper by our friends over at HGS Digital aims to help you evaluate Customer Data Platform (CDP) vendors on various key areas. Investing in a CDP should be done with a long-term aim – various systems from which the data is imported and systems to which data is exported may change over time, but the CDP becomes the master repository of data and should be leveraged by the marketing organization for a very long time.