COVID-19 Has Underscored the Need for Brands to Harness the World of Signals Around Them

In this contributed article, Gil Sadeh, Co-founder & CEO of Signals Analytics, says that COVID-19 doesn’t seem to be going anywhere – in fact, the future seems uncertain, leaving brands trying to find ways to adapt and strategize in order to stay afloat and satisfy their customers’ ever-changing needs. During this time, in order to stay ahead of the competition, many brands are turning to advanced analytics.