Data quality: The key to building a modern and cost-effective data warehouse

Turning raw data into improved business performance is a multilayered problem, but it doesn’t have to be complicated. To make things simpler, let’s start at the end and work backwards. Ultimately, the goal is to make better decisions during the execution of a business process. This can be as simple as not making a customer repeat their address after a hand-off in a call center, or as complex as re-planning an entire network of flights in response to a storm.