The New Alchemy: Mastering Use of Qualitative Data to Create Insight Gold

The New Alchemy: Mastering Use of Qualitative Data to Create Insight Gold

In this special guest feature, Daniel Erickson, Founder and CEO, Viable, discusses how to master the use of qualitative data to drive sales. While data isn’t gold, mastering its use can have an alchemy-like effect, bringing immense value to something that was previously without.