Call center modernization with AI
Picture this: A traveler sets off on a camping trip. She decides to extend her RV rental halfway through her trip, so she calls customer service for assistance, but finds herself waiting minutes, then what feels like hours. When she finally does get a hold of somebody, her call is redirected. More waiting follows. Suddenly her new plan doesn’t seem worth the aggravation. Now, imagine the same scenario from the agent’s perspective, dealing with a dissatisfied customer, scrambling for information that takes time to collect. Instances like these are far too common—the debacle ends up being costly for the company, and frustrating for both customer and agent.
Luckily, the AI solutions for customer service available now mean that customer care doesn’t have to be complicated. It starts with bringing AI into the mix and ends with more cost-efficient operations and more satisfied customers. 81% of customers say they want more self-service options. According to a Gartner® report, in 2031, conversational AI chatbots and virtual assistants will handle 30% of interactions that would have otherwise been handled by a human agent, up from 2% in 2022.1
So how can AI help fulfill customer expectations in today’s ever-demanding landscape?
When you deploy conversational AI in your call center, you get:
- Increased customer and agent satisfaction. Think of the example above—long wait times and unanswered questions can only lead to frustrated customers and agents and slower businesses. With leading natural language understanding (NLU) and automation leading to faster resolution, everybody wins.
- Improved call resolution rates. AI and machine learning enable more self-service answers and actions and help route customers who need live agent support to the right place – continuously analyzing customer interactions to improve response. Agents benefit from this assistance, too, empowering them to perform at their best when call traffic is high. Ultimately, improved resolution rates mean better customer experiences and improved brand reputation.
- Reduced operational costs. With the capabilities of AI-powered virtual agents, you can contain up to 70% of calls without any human interaction and save an estimated USD 5.50 per contained call. This is money saved for your business, and time saved for your customers.
Not all conversational AI platforms are built the same
On the lowest rung of the AI ladder, you have rules-based bots with limited response function. For example, you want to know if your telecom provider offers an unlimited data plan, so you call customer service and are given a set of basic questions following strict if-then scenarios—“…say yes if you want to review service plans; say yes if you want unlimited data.”
Climb up one rung, and there’s level two AI with machine learning and intent detection. You accidentally type “speal to an agenr”— but the virtual assistant understands your intention and responds properly: “I will connect you with an agent who can assist you.”
Then there’s IBM Watson® Assistant—the always-learning, highly resourceful virtual agent. Watson Assistant sits at the top—level three. Level three offers powerful AI that has unparalleled data and research capabilities.
The Watson Assistant deployed at Vodafone, the second-largest telecommunications company in Germany, exhibits level-three capacities—in addition to answering questions across a variety of platforms, such as WhatsApp, Facebook and RCS, Watson Assistant answers requests pulled from databases and can converse in multiple languages. It mines data, customizes interactions and is continuously learning. “*Insert Name*, transferring you to one of our agents who can answer your question about coverage abroad.”
With Watson AI, you can expect more for your call center: 24/7 support, speedy response times and higher resolution rates. Seamlessly integrate your virtual agent with your existing back-end systems and processes, with every customer channel and touchpoint, without migrating your tech stack—IBM can meet you wherever you are in your customer service journey. Watson AI offers:
- Best-in-class NLU
- Intent detection
- Large language models
- Unsupervised learning
- Advanced analytics
- AI-powered agent assist
- Easy integration with existing systems
- Consulting services
All these features work in concert to redefine customer care at the speed of your business.
Why add complexity when you can simplify with AI?
The expectation is that by 2031, conversational AI bots and virtual assistants will handle 30% of interactions, up from 2% in 2022.[i] To remain among the leaders, modern contact centers will need to keep up with AI innovations. Of course, like Watson, leading businesses are constantly learning, analyzing, and striving to become better.
Watson Assistant plugs into your company’s infrastructure, is reliable, easy to use and always there to provide answers and self-service actions. Take Arvee, for example, an IBM Watson AI-powered virtual assistant for Camping World, the number one retailer of RVs. When customer demand surged early in the global pandemic, Camping World deployed Arvee in their call center and agent efficiency increased 33%. And customer engagement increased by 40%. Yes, 40%!
Overall, Watson Assistant helped streamline processes and create agent efficiency—and when calls did go to human agents, they could deliver higher quality personal service. Remember that aggravated customer from earlier? With the power and capabilities of Watson Assistant, she can enjoy her time camping—goodbye hold music, hello sounds of nature.
Learn more about call center modernization with AI
Find out more about IBM Watson® Assistant for Voice
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