Dark Data is Only the Tip of the Iceberg

In this contributed article, Ronen Korman, Founder and Co-CEO at Metrolink.ai, explores the problem of dark data through the prism of known and unknown unknowns, as used in intelligence analysis. Dark data is a known variable with an unknown value, as the exact benefits of its exploration are often unclear. True business value may in fact lie in the unknown unknowns, the data that the company has access to, but is not collecting at all due to a lack of a broader strategic outlook.