Discover Unexpected Revenue Opportunities with Automated AI

In this contributed article, Sean Byrnes, Co-Founder and CEO of Outlier, believes that with the help of AI-driven analytics, marketers can understand their business in a way that’s not been previously possible. Through intelligent tools, often called augmented analytics or automated business analysis, marketers can automatically and constantly analyze large volumes of data from a variety of sources and identify the problems or opportunities in an organization’s business and marketing strategy.