How AI & Price Optimization Can Offset COVID-19’s Impact on B2B Supply Chains

In this contributed article, Barrett Thompson, General Manager of Commercial Excellence at Zilliant, highlights that while 2020 has provided no shortage of supply chain challenges, adopting AI and price optimization can offset negative financial impacts. When equipped with advanced pricing science and software, companies can correct course on the pitfalls of the traditional pricing approach and regain anywhere from 1 to 3% in lost margin.