Interview: Targeting is Becoming a Data Science Problem

I recently caught up with Miguel Araujo, Director of Data Science at Semasio, to explore the question: with the impending loss of the cookie and changing nature of tracking user IDs, what does the future of targeting look like? Moving forward, advertisers must reference and merge a plethora of user attributes to make predictions about target audiences. As such, the traditional boundaries of targeting will begin to erode — becoming more of a data science problem.