Leveraging the Power of Data and Analytics … Yeah, Yeah. A Pragmatic Approach in 5 Steps

In this special guest feature, Allan Brown, VP and General Manager of U.S. Digital Community Markets at Finastra, believes the lifecycle of data is circular, not linear and in order to put data into action, it is crucial that FIs take a holistic look at what that truly means. Understanding how to properly cleanse and utilize data will ultimately help successfully drive experience and innovation.