To Drive Revenue, Focus on Where your Data is Going

In this special guest feature, Christopher Caen, CEO at PixelTitan, discusses how companies have to realize the goal for understanding effective use of their corporate data is knowing not where it is created, but where it is going. In order to do this, executives have to move away from a mindset of “who” owns the data (where the data is) to “how it’s going to be utilized/consumed.