Using AI to Optimize Pricing

In this contributed article, Sylvain Rougemaille PhD, Price Optimizer Product Manager, and Gabriel Smith, Chief Evangelist and Vice President of Innovation, at Pricefx, discuss how AI as applied to pricing must be transparent, defensible and pragmatic with proven ways to help sales win more business and increase deal size. It is also not a “one size fits all” problem, so the models must reflect the insight of the management team in order to be most effective.