With More Data Comes Great Responsibility and a Need for Education

In this sponsored post, Dr Kendra Vant, Executive General Manager of data at global small business accounting platform Xero, discusses what responsible data use looks like in practice for tech companies and professionals. From strengthening insights into how a business operates and keeping businesses better equipped and informed, through to saving time with automation and even deepening a business’ understanding of its customers – the potential of data to make life easier for businesses and their customers is awe inspiring.