Acquiring New Customers Using AI, Machine Learning and Customer Analytics

In this special guest feature, William Skelly, CEO, Causeway Solutions, provides a list of some of the modern customer acquisition technologies and techniques. You’ve probably heard the often-repeated business adage, “It is six to seven times more expensive to acquire a new customer than it is to keep a current one.” However, with the latest advancements in AI, machine learning and customer analytics, acquiring new clients can be much more strategic, streamlined, and cost-effective.