Give the People What They Want: The Rise of the Data Marketplace

In this special guest feature, Susan Cook, CEO of Zaloni, discusses her definition of “data marketplaces,” a slightly different concept to the large industry-wide data exchanges and marketplaces in financial services, pharma and healthcare. These data marketplaces have grown up within enterprises (even though the data itself could be internally or externally sourced) to service all their various consumers of data. This marketplace concept is the latest manifestation of the Amazonification of the enterprise and the latest practical evolution in turning disorganized data sprawl into targeted data shopping.