Interview: Unlocking Audience Understanding with NLP AI

I recently caught up with Andrea Vattani, Co-Founder & Chief Scientist, Spiketrap, to explore the path forward for brands looking to unlock true understanding of their audiences and their communications in the context of the world. Only two months into 2021 and nearing our second year of the pandemic, consumer behavior has changed rapidly and will continue to evolve as we adapt to new ways of life. So, how can brands keep a pulse on their shifting audiences this year and beyond?