What Walmart’s Data Monetization Strategy Means for CPGs

In this contributed article, Henrique Aveiro and Ryan Powell of Insite AI, suggest that with a more strategic approach, CPGs can unlock stronger insights that help them understand their category challenges and opportunities. By forging their proprietary, operational IP with the right data from those like Walmart, brands will be much more agile, continuously innovative, and empowered to win across everything from assortments, trade promotions, and pricing to help them realize long-term success.