Why Modeling Languages are the Key to Data-Based Decision Making

In this contributed article, Angshuman Guha, CEO and Co-Founder of bipp, discusses how businesses are now looking at data in different ways, with CIOs forecast to spend more on data and business analytics than any other technology. This creates an urgent need to build trust in the data to realize the return on this investment. Data modeling languages ensure everyone uses the same vocabulary to represent critical KPIs and data. They improve data quality, collaboration, productivity while reducing inconsistencies, which all lead to trust.