Why prescriptive analytics and decision optimization are crucial

Prescriptive analytics helps identify the best course of action that can enable businesses to achieve organizational goals. Although figuring out what you should do is a crucial aspect of business, the value of prescriptive analytics is often missed. There is still an inclination to “go with the gut” when looking at an array of possible scenarios. Read on to understand what prescriptive analytics is, how it relates to predictive analytics, and why it is critical to businesses today.